The Unemotional Investor by Robert Sheard (Hardcover)

When Robert Sheard decided to enter the stock market, he defied the conventional image of a Wall Street player. He lacked the extensive trading background and didn’t hold an M.B.A. However, what he did possess was valuable expertise. As one of the top stock analysts at The Motley Fool, a widely popular and boldly unconventional financial website renowned for launching bestsellers like The Motley Fool Investment Guide and The Motley Fool’s You Have More Than You Think, Sheard developed systematic, emotion-free formulas for analysing stocks. Now, he’s ready to share his knowledge to help you achieve returns that outperform market averages. The Unemotional Investor provides you with insights on:

• Assessing stocks effectively
• Identifying crucial metrics to consider and how to make meaningful comparisons
• Knowing the right moments to buy and sell
• Effectively managing the investment portfolio you construct
• Two distinct investment models you can utilise, with one requiring minimal math, no prior experience, and just around fifteen minutes of effort per year!

Similar to other publications from The Motley Fool, The Unemotional Investor adopts a relaxed approach to a complex topic. This approach makes it accessible even to complete beginners, enabling them to take their initial steps towards building a low-maintenance, high-profit portfolio.